Value Propositions Aren’t Just for Planners

Lots of clients struggle to describe the value they bring to their audiences.

Crack the code, and suddenly you’re more valuable too.

The bigger win is the focus a good value proposition brings to your writing: it’s the bridge between what the brand offers and what the audience cares about.

I’ll share a foolproof system for creating a value proposition your clients can pick up and use straight away – no branding bingo, and no weird diagrams.