8th November 2024, London
THE CONFERENCE
Your ticket includes breakfast pastries, refreshments throughout the day and lunch – as well as the CopyCon OnDemand video recording package – and an Extra Session. The pre-conference meet-up is free to all. Attendees are invited to the after-party where your first drink and nibbles are included.
Surena Chande
Freelance Copywriter
Tajha Myer
Content Designer
Tasmin Lofthouse
Copywriter
Dan Nelken
Copywriter
Charlie Stewart
Copywriter | Base Creative
Kristie O’Brien & Alex Alcock
Audio Branding Specialists
Mel Barfield
Creative Copywriter
Nick Parker
Writer
Alan Black
Agency Director
David McGuire
B2B Writing and Creativity Coach
Conference schedule
We’re making space for conversations in between the talks.
09:00 – 09:45
Registration
09:50 – 10:00
Welcome and introduction
David McGuire introduces the eleventh annual Copywriting Conference.
10:00 – 10:25
The Mind-Blowing Magic of Tone of Voice
Nick shares everything he’s learned from analysing and speaking to the world’s best brand writers.
10:30 – 10:55
Value Propositions Aren’t Just for Planners
Alan Black shares a foolproof system for creating a value proposition your clients can pick up and use straight away – no branding bingo, and no weird diagrams.
11:00 – 11:30
Break – Coffee, Tea and Pastries Included
11:35 – 12:00
Turn Data Into Feel-Good Copy That Converts
Hear how Tasmin Lofthouse taps into, crunches, and transforms customer, brand, and market data into copy that feels good, connects with perfect-fit clients, and converts them into happy customers.
12:05 – 12:30
Writing for Audio
Audio branding specialists Kristie and Alex explore the reasons behind the boom in audio, the impact it has on listeners, and the useful takeaways that every single copywriter can apply to their own work.
12:35 – 13:00
The Importance of Emotional Connections in Copy
Copywriter and brand tone of voice specialist Surena Chande will share ways to help your copy break through the noise and reconnect with audiences through emotionally charged techniques.
13:00 – 14:00
Lunch is served in the Osler Room
14:05 – 14:30
The Power of AI Tools as a Content Designer
Tajha Myer explores how you can master AI tools in your work.
14:35 – 15:00
Telling Stories (Without Inspiration)
Charlie Stewart shares a real-world approach to being creative on-demand.
15:00 – 15:30
Coffee Break
15:35 – 16:00
Get Over Yourself and Post
Part pep-talk, part career-therapy session, Mel Barfield looks at how using stories from your personal life and career can help you build your reputation, grow your network, and attract copywriting clients.
16:05 – 16:30
Your Inner Critic is a Ding-Dong
Dan Nelken talks about the importance of structure in creativity and how it can help improve your creative craft, speed and confidence.
17:00 – 22:00
After Party @ The Thirsty Scholar
AT THE ROYAL COLLEGE OF PHYSICIANS
Explore the venues for CopyCon, the CopyCon Meetup, and the After-Party.
CopyCon Microsponsorhip
Support our event and connect with a brilliant crowd of writers and marketers. Sponsor opportunities include online communications, links and exhibiting at the live event.
Save with your ProCopywriters discount
Save £100 on CopyCon tickets with a ProCopywriters Pro or Corporate membership – available for individuals and organisations. Here’s how to claim your discount.
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