Persuasive Copywriting that Converts

A comprehensive one-day workshop that will sharpen your conversion skills. You’ll leave with actionable techniques that you can apply immediately to your work.

• • Persuasive Copywriting that Converts covers:
  • The psychology of decision-making and how to use it in your copy
  • Practical techniques for writing attention-grabbing headlines and hooks
  • Advanced strategies for optimising landing pages and conversion paths
  • Hands-on workshops and peer feedback
  • Frameworks for crafting compelling value propositions and CTAs

Morning Session – Foundations of persuasive copywriting

1. Understanding decision-making

• The psychology behind why people take action
• Key cognitive biases that influence buying decisions
• Emotional vs. rational decision-making in purchase behaviour

2. The Architecture of persuasive copy

• Building trust through social proof and authority
• Creating urgency without being pushy
• The role of storytelling in persuasive writing
• Writing compelling hooks that capture attention

3. Practical workshop: Writing headlines, subject lines and hooks

• Hands-on exercise writing headlines for different scenarios
• Peer review and group discussion of effectiveness

Afternoon Session – Conversion optimisation

1. Understanding the customer journey

• Mapping touchpoints and micro-conversions
• Identifying friction points in the conversion process
• Aligning copy with user intent at each stage

2. High-converting copy elements

• Value proposition development
• Addressing objections in copy
  Using power words and persuasive language patterns
  Writing effective calls-to-action

3. Advanced conversion techniques

• Landing page optimisation
• Writing for different conversion goals (sales, leads, subscriptions)

Final workshop: Conversion copy makeover

• Participants work on real examples from their businesses
• Before and after analysis
• Group feedback and optimisation suggestions

Closing Session

• Key takeaways and action planning
• Resource sharing and recommended tools