The Humanity Advantage

AI is not the threat to professional copywriting that you may think it is.

Ever-advancing technology provides skilled copywriters with a huge opportunity you may not have considered…up until now.

We live in an expanding ocean of impersonal content generated by large language models, where copy is happening cheaper and faster than ever before.

And this is a good thing. In a world of average content, good writing, built on genuine human experience, will increasingly resonate with your chosen audience.

Humans bond with other humans.

By writing for people rather than merely algorithms, we can create a deep, engaged audience rather than n a shallow, detached, transactional one.

In this session we will explore strategies for building a competitive edge using authentic storytelling and the benefits of becoming a favourite voice of your readers.