6 Ways to Get Brand Voice to Stick

As writers and marketers we get the importance of a strong and consistent brand voice.

Whether we’re embarking on a big language development project or just trying to embed an existing tone, we’re clear on the value of the work to the wider company.

But is anyone else?

You might have the best brand voice in the world – but it’s no good unless people actually use it. And it’s too easy for things like this to be a pointless pet project that never goes much beyond the marketing team.

So in this talk we’ll be looking at the key things you need to do before, during, and after any strategic brand voice work to make sure it’s properly understood and adopted across an organisation.