AI Expertise for Copywriters

In this highly practical training day, you’ll discover how today’s Gen-AI tools can boost your copywriting processes. Researching, brainstorming, writing, editing, prompting, ethics  – we’ll cover it all!

You’ll leave the session with:

• Knowledge of which AI tools to use – and when
• A toolkit of prompting strategies to apply straight away
• Lots of ways to write with AI without ever sounding like ChatGPT
• Practical tips to avoid common pitfalls and use AI ethically
• A spring in your step, knowing human copywriters are bloomin’ brilliant!

Morning session – The foundations of smart AI-assisted copywriting

1. Exploring today’s AI writing tools

• A view on how AI is changing the copywriting landscape
• Pros, cons and demos of the key AI writing tools
• Which tools work best for different use cases

2. AI to support your research

• Summarising and curating information
• Researching trends, topics and audiences
• Creating personas and interacting with them

3. Creating your prompting toolkit

• Methodologies for effective prompting
• Techniques and tips to fine tune your prompts
• How to push AI models for better results 

Afternoon session – Writing wisely and well with AI 

4. Using AI to inspire and inform your copywriting

• Using AI for new insights and approaches
• How to use AI as a brainstorming partner
• Finding inspiration + getting unstuck

5. AI for editing and tone of voice

• Prompts and tools for editing copy
• Techniques and prompts for shaping tone of voice
• Adding your human craft to AI writing

6. Considerations and ethics

• AI policies and using compliance frameworks
• Transparency, privacy and IP
• Mitigating bias and ethical concerns

7. What’s next for AI copywriting? + Q&A

What to expect:

This is a practical session with hands-on exercises in every module (all with free tools). There will also be time for questions, discussions – and sharing with fellow human copywriters.